The AMElive team jumped into gear, working closely with the client team to plan the event objectives, map out key agenda elements and define AMElive features which could drive engagement between attendees, speakers, sponsors and conference organizers.
Our design team developed a creative concept themed to this years event and grounded in the organizations brand and color palette. This design was then translated into the design of all event graphic elements – venue and room design to transitional spaces, from keynotes to breakouts, and even in sponsor booths and attendee profiles. From registration to event invites, this design drove the visuals used to enhance the attendee experience throughout.
Specific multidimensional profiles were built out for attendees, speakers, exhibitors and sponsors allowing for pre-event and post event followup as well as in-event one-on-one networking. Event registration was integrated via API into the client’s CRM system COPPER as well as into their e-Marketing solution, Marketo. Pre-event notifications via mobile were designed by the conference team to get the buzz going and encourage attendees to build out their profiles and connect (pre-conference but post-registration) to other attendees. Regular updates of attendee RSVP’s and special alerts about high profile speaker, sponsor and attendee adds went out to registered participants via text notifications and e-letter communications.
The conference venue build out included a branded hub for hosting of keynotes and breakouts as well as unlimited virtual meeting rooms for one-to-one meetings and small group assemblies. Keynotes, panel roundtables, breakout sessions were able to be scheduled in parallel with all content recordable and archived for later on-demand playback.
The AMElive team scheduled training with the administrative client team reviewing the full capabilities of the platform and answering team member’s questions about conference setup and attendee management. Permissions were set up for platform users tied to their need to access different features of the AMElive Control Center.
Conference content included both pre-recorded and live material. Interactive polling was used throughout the event to create the “surprise” element, increase engagement by attendees and feed poll results back both to the conference organizers and the attendees. The conference agenda was revised real time to reflect new “adds” based on poll results.
The AMElive production team planned and conducted 3 rehearsals in advance of the event by audience segment (speakers, sponsors, exhibitors) to familiarize everyone with the “how to’s” to maximize performance of the event, answer questions and make sure any issues were surfaced and covered well before the event took place. These rehearsals were recorded so anyone not able to attend them could view them 24/7. Partner technical connections were optimized and a central live production studio was used to ensure professional standards and delivery of video and audio content. The entire conference was live streamed via Youtube Live.